Inside Sales Representative - Workbench
Inbound - Growth Opportunity - 30 years industry recognition
We usually respond within three days
Inside Sales Representative | Melbourne CBD (Hybrid) | $80K–$90K Base + OTE to $120K–$130K
This isn't an SDR job with a fancier title. You'll run the full sale — inbound lead to signed deal.
Workbench International builds ERP software for construction contractors — estimating, scheduling, payroll, cost tracking — for businesses from 15-person subcontractors to 1,000-person enterprise builders. 30 years old, historically sold entirely through founder-led word-of-mouth.
Riverside Company (a North American PE firm) bought in a few months ago. The mandate: build a real, professionalised go-to-market function — starting with this seat.
Right now, the founding team has been running Melbourne sales and marketing solo. A new Head of Marketing is being appointed to take marketing off his plate. This role takes on the entire Workbench Light motion — inbound to close — and you support enterprise discovery and qualification handover.
Why This Role?
$80K–$90K base, with OTE of $120K–$130K
Real closing authority from day one — not meeting-setting, not top-of-funnel babysitting
HubSpot lead scoring is actively being built out to make your job easier over time, not harder
You're one of the first foundational hires in a GTM function being built from scratch under PE backing
Melbourne, hybrid
Average deal size ~$24K ACV
What You'll Actually Do
Own full-cycle sales of the Workbench Light product: qualify inbound leads, run the demo, close the deal
Triage every inbound lead — decide whether it's Light or Enterprise, and route Enterprise-fit leads straight to Justin
Work a nurture and outbound list of existing customers and prospects
Close inside a single demo wherever possible — no multi-call drag
Hand off to the implementation team the moment a deal is signed — onboarding isn't your problem
Who This Suits
You don't need to have carried a full enterprise quota. What matters is whether you've already been trusted to close, not just book meetings.
You're currently in an SDR, BDR, or ISR seat and have been handed increasing ownership over actually closing deals
You can run a demo solo and get to signature without a senior rep bailing you out
You want a genuine step up in scope — real closing authority, not just a new title on the same job
You're comfortable in a small, still-forming team without a fully built playbook
You can adapt as lead flow and process shift while HubSpot scoring rolls out
Construction, industrial, or trade-sector exposure helps. It's not required.
Why This Opportunity Is Different
Most "SDR" roles that get relabelled ISR are the same job with a better job title slapped on. This one isn't — the closing authority is real, and it's yours from week one.
You're joining at the exact point a PE-backed business decides to build its first proper inside sales function, working directly with the person who's been running this whole side of the business solo. Get in now, and you're not backfilling a process — you're building it.
This role is to be filled by Pointer, it is not for Pointer. The successful candidate will also receive 12 months of ongoing training and support, including advanced training programs and access to communities for professional growth - All of which is provided by Pointer in addition to internal programs.
- Department
- Sales
- Role
- Account Executive (Or any Individual Contributor sales role)
- Locations
- Melbourne
- Remote status
- Hybrid
- Yearly salary
- AUD80,000
- Employment type
- Full-time
About Pointer Strategy
Pointer partners with top revenue professionals to build long and meaningful careers.